London’s Grosvenor House hotel provided the backdrop as the 55th annual TRIC Awards got underway on Tuesday afternoon.
The event, which launched in 1969, sees celebrities from a range of mediums come together to celebrate the respective achievements of online and on-screen productions.
And Pixie Lott was among the early arrivals as she joined soap actresses Tina O’Brien and Danielle Harold on the red carpet.
The singer, 33, caught the eye in a stylish one shoulder-dress with a thigh-skimming hemline as she greeted onlookers at the annual event.
A matching scarf complemented the outfit, while black leather ankle-boots rounded off her ensemble.
Joining the pop star, Tina – best known for her long-serving role as Sarah Platt in Coronation Street – claimed her own share of the spotlight in a vibrant red blazer and matching shorts.
The actress, 40, complimented the co-ord – and boosted her cleavage – with a form-fitting crop top that fully exposed her abs, while matching strappy heels completed the look.
Elsewhere Danielle looked appropriately elegant in a sleeveless taupe gown that drew attention to her slender physique.
The actress, 32, who won a British Soap Award for her portrayal of cancer stricken Lola Pearce in EastEnders, rounded off her look with a pair of black suede peep-toe boots.
Also in attendance on Tuesday afternoon, Good Morning Britain weather-girl Laura Tobin referenced the UK’s current heatwave in a floral print dress as she joined colleagues Charlotte Hawkins, Sean Fletcher and Ed Balls on the red carpet.
The TV meteorologist, 42, completed her look with a pair of strappy gold heels, whilea lilac leather handbag served as her only notable accessory.
Adding her own touch of glamour to proceedings, co-presenter Charlotte, 49, turned heads in an emerald green gown with a thigh-high side-slash.
Other guests included Strictly Come Dancing head judge Shirley Ballas, 63, who greeted onlookers with a smile as she arrived in a smart green trouser-suit.

Pixie caught the eye in a stylish one shoulder-dress with a thigh-skimming hemline (left), while Danielle looked appropriately elegant in a sleeveless taupe gown (right)

Tina – best known for her long-serving role as Sarah Platt in Coronation Street – claimed her own share of the spotlight in a vibrant red blazer and matching shorts


Good Morning Britain presenters Laura Tobin (left) and Charlotte Hawkins (right) were also in attendance at London’s Grosvenor House hotel on Tuesday afternoon

L-R: Good Morning Britain regulars Sean Fletcher, Charlotte Hawkins, Ed Balls and Laura Tobin at the 2024 TRIC Awards


Strictly Come Dancing head judge Shirley Ballas (left) and actress and TV presenter Zoe Hardman (right) posed for photos after arriving at the event on Tuesday

First Dates star Fred Sirieix lookmed smart in a powder blue two-piece suit at the event
The ballroom professional offset the look with a neutral white vest top, while a string of matching pearls provided a focal point as she posed for photos before making her way inside.
Actress and TV presenter Zoe Hardman looked equally stylish in a cream gilet and matching shorts that fully exposed her toned legs.
The 42-year old rounded off her look with a pair of strappy heels, while distinctive gold bracelets were worn on both wrists.
Not to be outdone, Lady Victoria Hervey left little to the imagination after making her entrance in an embellished semi-sheer gown.
The British socialite, 47, partially revealed her side-boob as she crossed the red carpet before mingling with guests at the Grosvenor House hotel event.
Chasers Jenny Ryan and Anne Hegerty proudly accepted the Game Show Award for ITV quiz show The Chase.
The two trivia geniuses, known on the show as The Vixen and The Governess, beamed as they picked up the gong.
Recently dumped Love Islanders Munveer Jabbal and Patsy Field accepted the Social Media Broadcast Award on behalf of Joe Wicks.

Eddie Kadi (left) and Nikita Kanda (right) posed for photos at the 55th annual TRIC Awards in London on Tuesday afternoon


GB News presenter Isabel Webster (left) and Casualty actress Kellie Shirley (right) were also on the guest list as the annual event got underway

Coronation Street regulars David Neilson and Maureen Lipman made a joint appearance at Grosvenor House hotel


Lady Victoria Hervey left little to the imagination in a semi-sheer dress as she greeted photographers at the event

L-R: Sean Fletcher, Laura Tobin, Ed Balls, Charlotte Hawkins and Richard Arnold posed for a group shot

While Chasers Jenny Ryan and Anne Hegerty proudly accepted the Game Show Award for ITV quiz show The Chase

The two trivia geniuses, known on the show as The Vixen and The Governess, beamed as they picked up the gong

Recently dumped Love Islanders Munveer Jabbal and Patsy Field accepted the Social Media Broadcast Award on behalf of Joe Wicks

Steve Sidwell accepted the Podcast Award, which was won by That Peter Crouch Podcast, celebrating with The Traitors’ stars Jaz Singh and Andrew Jenkins

The football themed podcast beat out competition from Staying Relevant: Sam Thompson & Pete Wicks, The Diary Of A CEO with Steven Bartlett and The Rest is History
Steve Sidwell accepted the Podcast Award, which was won by That Peter Crouch Podcast, celebrating with The Traitors’ stars Jaz Singh and Andrew Jenkins.
The football themed podcast beat out competition from Staying Relevant: Sam Thompson & Pete Wicks, The Diary Of A CEO with Steven Bartlett and The Rest is History.
Fred Sirieix beamed as he collected his Food Award trophy for Gordon, Gino and Fred: Viva España!.
But the biggest winner of the night by far was Ken Bruce, who joyfully scooped up three separate awards.
The radio presenter looked sharp in a paisley patterned shirt and blazer as he was first awarded with the Radio Personality Award.
But he was soon also presented with the OK! Daytime Award by actor and comedian Jon Culshaw, beating out A Place in the Sun, Escape to the Country and Homes Under the Hammer.
A delighted Ken then completed his trifecta of trophies by winning the coveted Radio Award, over the likes of Capital Breakfast with Roman Kemp, Heart Breakfast with Jamie Theakston and Amanda Holden and The Zoe Ball Breakfast Show.

Fred Sirieix beamed as he collected his Food Award trophy for Gordon, Gino and Fred: Viva España!

But the biggest winner of the night by far was Ken Bruce, who joyfully scooped up three separate awards

The radio presenter looked sharp in a paisley patterned shirt and blazer as he was first awarded with the Radio Personality Award

But he was soon also presented with the OK! Daytime Award by actor and comedian Jon Culshaw, beating out A Place in the Sun, Escape to the Country and Homes Under the Hammer

A delighted Ken then completed his trifecta of trophies by winning the coveted Radio Award, over the likes of Capital Breakfast with Roman Kemp, Heart Breakfast with Jamie Theakston and Amanda Holden and The Zoe Ball Breakfast Show (pictured with Angellica Bell)
Nigel Farage looked pleased as punch as he snatched the News Presenter Award, cheering as he held the gong aloft.
The divisive leader of Reform UK took the win over GB News’ Eamonn Holmes, Times Radio’s Matt Chorley and Good Morning Britain host Susanna Reid.
Maureen Lipman stood out from the crowd in a very bold square patterned dress and purple high heels.
The actress scooped the Soap Actor Award for starring as Evelyn Plummer in Coronation Street and couldn’t hide her glee.
She posed holding up the trophy, while sporting a long costume pearl necklace and bizarre pink fedora.

Nigel Farage looked pleased as punch as he snatched the News Presenter Award, cheering as he held the gong aloft

The divisive leader of Reform UK took the win over GB News’ Eamonn Holmes, Times Radio’s Matt Chorley and Good Morning Britain host Susanna Reid

Maureen Lipman stood out from the crowd in a very bold square patterned dress and purple high heels

The actress scooped the Soap Actor Award for starring as Evelyn Plummer in Coronation Street and couldn’t hide her glee

She posed holding up the trophy, while sporting a long costume pearl necklace and bizarre pink fedora beside Danielle Harold
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