Wondershare Filmora’s ‘Gen Z in Action’ examines the attitudes and behaviors of Gen Z towards AI, influencer culture, and content creation. This whitepaper, based on a survey of nearly 1,000 individuals, offers insights into the generation’s focus on practical skills, entrepreneurial ventures, and their enthusiasm for content creation. Gen Z places significant trust in live content and embraces AI as a tool to enhance productivity rather than as a job threat.
The ‘Gen Z in Action’ whitepaper highlights how Gen Z values authenticity and flexibility, with many individuals finding content creation an appealing avenue for self-expression and passive income. Additionally, Gen Z’s adaptation to AI for creative and analytical tasks positions them as innovative and resourceful.
Image Credit: Wondershare Filmora
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