The auto marketing campaign emphasizes the advantages of switching to electric vehicles through vibrant and engaging visuals that are sure to capture attention. Broadcast and social media advertisements, along with collaborations with content creators, are key elements of this initiative. Additionally, the campaign addresses common EV concerns, such as charging capabilities and driving range.
Partnerships with influencers and content creators, such as a music video with artist Leroy Sanchez, enhance the campaign’s reach. Additionally, Hyundai will engage with the Reddit community through an AMA session, catering to the growing number of EV enthusiasts on the platform. This integrated approach extends to various media, including radio, point-of-sale displays, and online content.
Image Credit: Hyundai
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