Virtual Eyewear Retailer Experiences : Walmart Optical Virtual Try-On

Walmart Optical Virtual Try-On is a new feature being launched by the retailer to provide shoppers with access to a customized experience when shopping for their next pair of frames online.

The shopping experience comes as part of the brand’s increased investment in augmented reality (AR) and virtual reality (VR) technologies to support a more customized consumer experience. Shoppers can virtually try on eyewear via the Walmart app or website where they can choose from an array of styles for an expansive experience.

EVP and Chief eCommerce Officer Tom Ward spoke about Walmart Optical Virtual Try-On saying, “As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience.”