Jelly desserts and snacks are consumed in many different forms around the world and Oddball is introducing a new experience for the North American market that’s vegan and health-focused.
With its superfood jelly snacks, Oddball is on a mission to offer an alternative to category-leading products made with water, gelatin, dye and sugar. Around the world, people commonly enjoy jelly desserts like panna cotta in Italy, flan in France and kanten in Japan, and Oddball is poised to change the way American consumers indulge in jelly treats.
The brand’s vegan jellies take cues from Asian ones, which traditionally use agar or konjac as a base. “Vegan jellies are actually much harder to work with than traditional gelatin,” Oddball founder and CEO Sophia Cheng told Green Queen, “It’s much more temperamental and it’s hard to get the texture right.”
#Superfood #Jelly #Snacks #jelly #desserts
