Foster’s Proper Shandy has been announced by Heineken UK as a new product for the market that’s crafted with the wider embrace of the signature British libation to tap into consumer nostalgia. The libation is formulated with a high-quality shandy recipe in mind to enable consumers to enjoy the perfect pour from home. This brings the experience of enjoying a fresh pint from the pub, while the lower alcohol content comes in at 3% ABV to make it more applicable with adults looking to reduce their drinking.
Marketing Manager for Foster’s at Heineken UK Richard Barnes spoke on Foster’s Proper Shandy saying, “Foster’s is such a well-known, trusted brand and there was a clear gap in the market for a quality shandy in a convenient format and at an affordable price. Coupled with the growth of moderation, as well as the growing nostalgia trend, Foster’s Proper Shandy taps perfectly into these moments too. We look forward to seeing how the innovation performs.”
#ReadytoDrink #Canned #Shandys #Fosters #Proper #Shandy
