Outlook: For the full year 2024, the Groupe aims at delivering a 4% to 5% organic growth. Publicis intends to achieve a solid +4% despite the macroeconomic challenges that currently affect classic advertising and delay business transformation projects. Organic growth could reach +5% assuming an improvement in global conditions in the second half of the year.
In Q1 2024, the Groupe expects to deliver organic growth within the full year range.
The Groupe expects to maintain financial ratios again in 2024 at historical highs, including:
– Operating margin at 18%. This includes the Groupe’s Opex investment of 100 million euros in its AI plan.
– Free cash flow between €1.8 billion and €1.9 billion in 2024.
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