The cocktail features a modernized take on the strawberry daiquiri, and boasts notes of strawberry, tart lime and Cruzan Rum for a vibrant yet balanced profile. The cocktail comes in three size options including 200ml, 375ml and 750ml PET bottles, which each come in with a 20% ABV to give them a true bar-grade formulation.
Marketing Director Krista Kiisk commented on the On The Rocks Strawberry Daiquiri premixed cocktail saying, “On The Rocks is a leader in the premium-plus bottled cocktail segment because of the dynamic and upscale drink experiences we have brought to consumers. The launch of our Strawberry Daiquiri builds on our success with the Classic Daiquiri Cocktail, further showcasing our commitment to taste, complexity and the craftsmanship you would find at an elevated cocktail bar, in a convenient RTD bottle.”
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