The campaign includes an on-pack promotion that will offer shoppers the chance to win a dream family vacation for four or one of 100 other prizes. Shoppers only need to make a qualifying purchase before entering the information online from now through May 16, 2024 to be entered to win. The promotion will include a variety of the Mr Kipling and Cadbury products arriving for Easter to help make celebrations even sweeter.
Global Marketing Director for Sweet Treats at Premier Foods Naomi Shooman spoke on the Mr Kipling and Cadbury Cake Easter campaign saying, “At Easter, consumers are more likely to be spending time with friends and family, so we’re expecting more shoppers to turn to the category for sweet treats to share with loved ones. Our distinctive on-pack executions and in-store activity, makes the cake aisle an exciting destination to shop – especially when prizes are on offer.”
#Kipling #Cadbury #Cake #Easter #campaign
