Fizzy Vodka Crossover Cans : absolut vodka & sprite

The Coca-Cola Company and Pernod Ricard are introducing a new pre-mixed alcohol ready-to-drink cocktail, Absolut Vodka & Sprite, now available in the UK. This innovative collaboration combines premium vodka from Absolut with the crisp lemon-lime flavor of Sprite, offering consumers a convenient and refreshing beverage option that is also infused with alcohol.

The 250ml cans, boasting 5% ABV, are set to roll out in wholesale and convenience stores in February, followed by a nationwide presence in grocery stores in the spring. Priced at £2.30 for a 12-count, the launch will be accompanied by a summer marketing campaign encompassing PR, social media, influencers, sampling, and out-of-home advertising.

“While Absolut Vodka and Sprite have long been enjoyed together around the world, we now unite two powerhouse brands in a unique ready-to-drink product. We are thrilled to present this exclusive premium proposition in a convenient and portable format to our European consumers,” said Francesco Ottaviano, Global RTD portfolio director at Pernod Ricard.

Image Credit: The Coca-Cola Company