The TREK Power Biscoff protein bar has been created in collaboration between the brands as a new snack product perfect for consumers to incorporate into their lifestyle as a functional food option. The bar is crafted with 15-grams of plant-based protein in each serving and boasts 100% real Biscoff cookie butter on top before being encased in a later of vegan chocolate. The bars are making their debut in the UK market starting February 14, 2024 in single and multipack options at an array of grocery retailers.
Senior Brand Manager at Natural Balance Foods Alice Boardman spoke on the TREK Power Biscoff protein bar saying, “The Trek Power Biscoff bar is perfect for those looking for natural energy from an indulgent protein-packed filling snack, which is why we’re confident this launch will help drive incremental growth in the category and create buzz amongst protein lovers, Biscoff fans and daily snackers alike.”
#Cookie #Butter #Protein #Bars #TREK #Power #Biscoff
