Candy-Flavored Sparkling Drinks : Sparkling Ice Starburst

The Sparkling Ice Starburst drinks are a new series of refreshments from the brand crafted with the namesake candy in mind to give consumers a guilt-free way to enjoy their favorite flavors.

The drinks feature a zero-sugar formulation that comes in four flavors including Lemon, Cherry, Strawberry and Orange, which are inspired by the four signature Starburst candy flavors. The drink is making its way onto the market now with an extensive rollout slated to take place in the US this spring, while also making its online debut starting in March.

Director of New Product Development Tatyana Osipovs spoke on the new Sparkling Ice Starburst drinks saying, “We dedicated months to recreating that creamy, candy mouthfeel while ensuring we captured all the flavours of the Starburst fruit chew candies in the Sparkling Ice beverage. Now, our fans can savour the candy flavours in our drink, all with zero sugar.”