A.P.C. has ventured into the skincare industry by introducing its inaugural body care line, ‘SELF-CARE.’ The collection, featuring six gender-neutral products, showcases the brand’s iconic orange blossom scent, a fragrance embedded in A.P.C.’s offerings since 1997 and a central element in the founder’s family recipes.
Renowned for its stress-relieving properties, the essence of neroli derived from bitter orange flowers infuses each product, coating it in a delicious scent that benefits the mind and body. To tie everything together, the packaging is both understated and purposeful, designed to complement the 98% natural ingredient formulas in these products.
The SELF-CARE line includes a cologne, shower gel, body lotion, hand cream, hand soap, and lip balm, all priced between $20-$85 USD.
Image Credit: A.P.C., hypebae, apc-us
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