At the beginning of 2023, TikTok was one of the weirdest and most delightful places on the internet. An app with a reputation for memes and 30-second dances had become the front page of the internet, and it seemed TikTok was only getting better as the platform matured. A year later, TikTok’s growth finally appears to have plateaued, and while the app is still a cultural behemoth, there’s a surprising truth lurking in the app’s success: TikTok is in trouble. In a bid to spread into new areas and fend off competitors, TikTok is crowding its app with irksome features, pushing content that detracts from the app’s core experience, and alienating its base of once-loyal users. Social media success is a delicate balance, and if TikTok isn’t careful, it could destroy itself from the inside out. – Thomas Germain Read More
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