RXBAR wants to fuel active individuals’ fitness journeys with its protein bars and a limited run of resistance bands called RXBands that can be stretched to reveal a unique code. These resistance bands only reveal a code once they’re put to work and Canadians can enter their code online for their chance to win prizes like an Apple Watch, gift cards to Sport Chek and RXBAR protein bar boxes.
“We wanted to provide a real, tangible solution to help people stay motivated on their fitness journey,” said Nicole Gawen, Head of Marketing at Kellanova, “After all, you get out what you put in, and no workout proves that better than resistance bands.” To help RXBands reach the right people, RXBAR is teaming up with three fitness personalities on Instagram.
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