Ocean Spray Cranberries Inc. unveils a transformative brand identity, marking its most significant overhaul in over two decades. Guided by the vision of being “wildly uncommon,” the brand is going through a graphic overhaul to reflect the content and quality of its offerings.
The brand pays homage to its longstanding roots through printer-press-inspired typography and candid-style imagery of grower-owners on new labels. This comprehensive evolution extends across creative strategy, partnerships, innovation, and packaging, demonstrating the brand’s strength with a modern twist.
“Taking on the task to redefine the brand identity of a nearly 95-year-old company is something we didn’t take lightly. Guided by the desire to show up in wildly uncommon ways and be unapologetically offbeat, allowed us to lean into what makes the co-op so unique,” said Eliza Sadler, head of brand elevation at Ocean Spray.
Image Credit: Ocean Spray
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