Rockstar Focus is an all-new offering from Rockstar Energy Drink that specifically enhances mental focus and cognition.
Knowing that its customer base would appreciate a new product that delivers a mental boost and support focus, all the while delivering the energy they need, Rockstar Energy set out to develop Rockstar Focus. “We found that 64% of our consumers share a heavy interest in the ingredient, Lion’s Mane,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category.
Rockstar Focus takes the form of a zero-sugar, calorie-free beverage that taps into the power of a functional mushroom with B vitamins and caffeine. Available in Lemon Lime, White Peach and Orange Pineapple, Rockstar Focus delivers refreshment and helps to refuel the mind and body.
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