The product is inspired by the signature flavor of buffalo wings and transform the brand’s cheesy, crunchy snack into a satisfying option for serving on game day. The snack is launching alongside a promotion that will offer fans the chance to win complimentary bags all the way up to $22,222.22 in cash. The sweepstakes has been created with the help of quarterback CJ Stroud who is the host for the ultimate prize: a Super Bowl party.
Senior Vice President of Marketing at Frito-Lay Tina Mahal spoke on the Cheetos Crunchy Buffalo flavor saying, “As a culture disruptor, Cheetos has a history of embracing bold flavors and hacking into new snack categories, such as the newest launch of Cheetos Pretzels or fan-favorite Mac ‘N Cheese. While we know there’s no beating out Buffalo wings as a favorite gameday staple, Cheetos Crunchy Buffalo proves that being second-best can taste just as good.”
Image Credit: Cheetos
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