The Gut Gap campaign from MiraLAX sheds light on the findings from a survey commissioned by the brand on the high frequency of stress and constipation experienced by Millennial women—and in comparison to men, women are twice as likely to experience constipation.
With nine in 10 Millennial women reporting that stress impacts their gut, MiraLAX is stepping in to bring awareness to the mind-gut connection and stress as a contributing factor to constipation. On The Gut Gap website, consumers can learn about how to feel better in their mind and body.
The survey also revealed that nearly half of women (48%) report laughing as a way to reduce stress so MiraLAX had comedic duo Abbi Jacobson and Ilana Glazer reprise their roles from Broad City for The Gut Gap.
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