Banana Brand Marathon Sponsorships : Official Banana

For the fourth consecutive year, Chiquita partnered with Life Time for the Miami Marathon and Half Marathon, serving as the official banana sponsor.

This collaboration aligns Chiquita’s mission to promote healthy snacking and fitness with the marathon, an event celebrated for its international diversity and cultural richness. The marathon, a significant event in Miami’s sporting calendar, attracted around 18,000 participants, including top performers like Kenya’s George Onyancha. Chiquita’s role was to energize athletes by providing bananas, a well-known source of essential nutrients for energy boost and post-exercise recovery.

The event, widely recognized for its global appeal, drew participants from over 80 countries, emphasizing the marathon’s international stature. The presence of Chiquita’s ‘Bananaman’, engaging runners and spectators alike, added a fun and unique element to the event.