The Wall’s Tasty Vegan Jumbo Roll has had its recipe reformulated to give it an even tastier, more authentic profile as a way to expand access and introduce more consumers to meat-free fare. The product is suitable for vegetarians, vegans and flexitarians alike, and is crafted with a combination of textured pea protein along with giant couscous, which perfectly replicates the taste and texture of meat. The sausage roll also features sauteed onions with an authentic blend of herbs and spices to further match the original flavor of what one would find in a meat-made alternative.
Brand Director at Wall’s Pastry Jason Manley spoke on the reformulated Wall’s Tasty Vegan Jumbo Roll saying, “With this recipe reformulation, our aim has been to draw new shoppers to the fixture by offering a newly improved plant-based sausage roll that has the same incredible great taste, high quality, and exceptional value that makes Wall’s Sausage Rolls’ Britain’s favourite.”
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