Walkers MAX have launched a new crisp collection in partnership with Pizza Hut.
The British food manufacturer has announced two classic pizza flavours in ridged crisp form in collaboration with Pizza Hut: Pepperoni Feast and Texan BBQ.
The crisps, which reached the shelves in UK supermarkets this week, are designed to replicate a bite-sized Pizza Hut pizza in each crisp.
In addition, each bag is also doubling as a buy-one-get-one-free voucher on all delivery and collection orders at Pizza Hut.
While the veggies might be thinking that the new snack is inaccessible to them given the meaty flavours, the crisps are actually vegetarian friendly.
Walkers MAX have released two classic pizza flavours in ridged crisp form in collaboration with Pizza Hut: Pepperoni Feast and Texan BBQ
The first flavour, Pizza Hut Texan BBQ, offers a mix of sweet BBQ chicken and smoky bacon. The other choice, Pepperoni Feast, replicates sweet and smoky pepperoni in the bold ridges.
UK buyers can get their hands on an 140g sharing pack for £2.50 or a Grab Pack for £1.
Jonathan Roberts, Senior Brand Manager at Walkers said: ‘This mega new brand partnership takes the irresistible ridged experience of Walkers MAX to the next level with Pizza Hut.
‘Combining our epic ridges with the mouth-watering flavours of Pizza Hut to deliver a whole new taste sensation, we cannot wait for shoppers to taste their favourite pizzas in a crunchy crisp form.’
Walkers have released a number of crossovers in recent times, and recently divided fans after releasing a new hybrid range of crisp flavours.
The British snack food manufacturer, combined its crisps with Wotsits, Monster Munch, or Doritos flavourings, in a limited-edition range.
Each of the selected crisp flavouring are central to the snack-aisle in British supermarkets, so the mix-up confused the tastebuds of buyers.
Each bag is doubling as a buy-one-get-one-free voucher on all delivery and collection orders at Pizza Hut
The controversial shake-up featured the flavours of some of the nation’s favourite crisps: Wotsits Really Cheesy, Monster Munch Pickled Onion, and Doritos Chilli Heatwave on the classic Walkers crisp.
Thousands of fans took to social media to share their thoughts on the new creations, but some were less pleased than others.
The one-off crisp range is available for £1.65 for a 5-pack multipack in supermarkets up and down the country, but if you want to try the new creation, you’ve got to be quick because they’re only around for a limited time.
Jonathan Roberts said: ‘We knew that the launch of these new limited-edition crisps would spark intrigue, as they’re a twist on the iconic and much-loved Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave products.
‘However, the viral reaction has been much more prominent than we could have ever expected.
The crisps, which reached the aisles in British supermarkets yesterday, are designed to replicate a bite-sized Pizza Hut pizza in each crisp
‘At Walkers, we’re always committed to bringing fun to the savoury snacks category and love that we have got the nation talking about the new range in such a prominent way.’
After announcing the launch of the new crisps on Twitter, fans on social media were sent into a frenzy.
The brand said: ‘Absurd…ly good? Have you tried the new limited-edition flavours?’ alongside a picture of the new Walkers and combination Wotsits crisps.
The tweet, which raked in over 20,000 views, created a frenzy in the comment section.
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