Fans appeared to rejoice on social media on Monday in the wake of news that Ariana Grande had broken her professional ties with manager Scooter Braun after 10 years.
Grande, 30, on Monday decided to sever her business relationship with Braun, 42, and his company SB Projects, Billboard reported, following a decade spanning six albums she put out.
The feedback on social media appeared to support the Positions performer in her business decision – which came as Demi Lovato also parted ways with Braun – with many citing Braun getting a comeuppance after his controversial 2019 purchase of Taylor Swift’s master recordings.
‘The bar pausing in the middle of Taylor Swift trivia night to announce that Ariana Grande has been added to the list of stars dropping Scooter Braun and getting cheers and applause I love it here,’ one user said.
Another quoted a Swift lyric from her 2022 track Karma that read, ‘KARMA’S GONNA TRACK U DOWN, STEP BY STEP FROM TOWN TO TOWN.’
The latest: Fans appeared to rejoice on social media on Monday in the wake of news that Ariana Grande, 30, had broken her professional ties with manager Scooter Braun, 42, after 10 years
One user said, ‘He’s done for, Karma is in Taylor’s favor.’
Another user defended Braun, saying, ‘Karma for? Buying Taylor’s songs was just business and she ended up on the better end of the stick anyway, it’s not that deep.’
One user said that Braun will ‘be on unemployment soon,’ while another commented, ‘Scooter losing all his clients oh I never thought I’d see this day coming.’
One fan shared a meme of Swift snacking with the caption: ‘THE EVIL HAS BEEN DEFEATED.’
Some users on social media speculated that Grande and Lovato bailing from Braun’s management company could be harbingers of bad news on the horizon for the music manager.
‘All of his clients are leaving him so something is up,’ one user said. ‘They seem to all be jumping ship before the bad press drops. Anyone have any idea what it could be?’
Another speculated, ‘I wonder what’s happening…’
The feedback appeared to support Grande in her decision, with many citing Braun getting a comeuppance after his controversial 2019 purchase of Taylor Swift’s master recordings
Braun and Big Machine Records CEO Scott Borchetta were pictured in June of 2019 in Montecito, California after working out a deal for Taylor Swift’s master recordings
One fan defended Braun and noted that Swift’s career has been fine since the 2019 sale of her masters
Some fans saw the value in Grande’s departure from Braun’s company being a potential collaboration with Swift down the line
One fan speculated that Braun was simply not the manager he was in his prime, posting an image of Shaquille O’Neal in his final NBA season playing for the Boston Celtics
Some users on social media speculated that Grande and Lovato bailing from Braun’s management company could be harbingers of bad news on the horizon for the music manager
One fan speculated that Braun was simply not the manager he was in his prime, posting an image of Shaquille O’Neal in his final NBA season playing for the Boston Celtics.
Some fans saw the value in Grande’s departure from Braun’s company being a potential collaboration with Swift down the line.
A user said that ‘now that Ariana Grande has fired Scooter Braun, can we finally get the Tayriana collab?’
Said another fan: ‘WE ALL CHEERED, TAYRIANA COLLAB IS COMINGGG.’
One fan predicted, ‘Ariana Grande and Taylor Swift will be collaborating, now that Ariana has fired her manager, Scooter Braun.’
Under Braun’s management, Grande had released six studio albums: 2013’s Yours Truly, 2014’s My Everything, 2016’s Dangerous Woman, 2018’s Sweetener, 2019’s Thank U, Next and 2020’s Positions.
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