Nike launches its new Don’t Sweat the Tech-nique campaign to celebrate the milestone that is the 10-year anniversary of its Tech Fleece material this year. To do so, the brand worked together with global creatives to launch its Fall 2023 collection. The Don’t Sweat the Tech-nique campaign celebrates the company’s latest offerings retaining recycled materials to continue to work towards a more sustainable future.
The designs celebrate its past and present with staple looks. Some of the faces in the campaign include “Norwegian footballer Eerling Haaland, British athlete Phil Foden, Wimbledon-winner Carlos Alcaraz, and tennis champion Naomi Osaka” to name a few. The new capsule is set to launch officially today at Nike and other retailers globally.
Image Credit: Nike, hypebeast, nike
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