The collaboration between London-based streetwear brand Soho Yacht Club and emerging label Limo Boyz embraces contemporary sensibilities and summer aesthetics, all the while emphasizing a co-branded approach.
The range includes apparel and accessories, with each piece embracing a relatively minimalist design approach that allows for the co-branding elements to stand out. The joint ‘Soho Limo Club’ logo, for example, certainly captures the attention throughout the line-up of offerings. Soho Yacht Club and Limo Boyz also used subtle color accents to amplify the statement of their garments—the inclusion of red accents within a bowling shirt silhouette is a great example of this.
Thus, Soho Yacht Club and Limo Boyz have succeeded in delivering a capsule collaboration that adheres to the seasonal theme while maintaining an emphasis on brand synergy.
Image Credit: @z.eyaad, hypebeast, l.instagram
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