The new packaging iteration preserves the premium flavors and opulent aesthetics synonymous with the original Ferrero Rocher. The brand has used opulent gold-colored packaging and contemporary design motifs to achieve this. The revamped packaging is available in three sizes: 8-pieces, 16-pieces, and 32-pieces.
These packs have been created to encourage seamless sharing and upscale gifting experiences. By adopting this approach, Ferrero hopes to extend its relevance beyond festive occasions and into everyday celebrations.
“The new Ferrero Rocher Moments packaging introduces premium yet affordable options for sharing, self-indulgence and gifting options for our customers. The revamped pack range and different pack sizes for Ferrero Rocher Moments will amplify the joy of consumers by creating lasting memories for all,” said Zoher Kapuswala, marketing head of Pralines, Tic Tac and Nutella at Ferrero India.
Image Credit: Ferrero Rocher
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