Shake Shack decided to close out National Picnic Month by going back to its Madison Square Park roots and offering consumers some Veg Out picnic kits.
Available from select Shake Shacks in the U.S. on Saturday, July 29, and Sunday, July 30, 2023, the Veg Out picnic kits offered consumers the perfect way to embrace al fresco dining. Each Veg Out picnic kit was packed with two of the new Veggie Shack burgers, Non-Dairy Chocolate Frozen Custards, beverages, cutlery, dishware, and napkins. To complete the full picnic experience, Shake Shack also included a frisbee, playing cards, and picnic accessories like a Dock & Bay Picnic Blanket, Supergoop! Play Sunscreen, S’well Ice Cream Chiller, and a Bluetooth speaker. In total, each picnic was worth more than $250, but sold for just $60 a pop.
Image Credit: Shake Shack
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