Posh Private Label Pizzas : PC Black Label Pizza

Loblaw Cos. Ltd. is aiming to change perceptions surrounding private label products with its new PC Black Label Pizza as an elevated take on frozen pizzas for shoppers to pick up. The pizza is hand-tossed by pizzaiolos in Italy to ensure an authentic flavor experience and is crafted with premium ingredients to ensure the utmost attention to flavor. The frozen pizzas are being launched in three varieties including Margherita, Diavola and Funghi, which are each stone-baked, priced at $7.99 each and available now wherever President’s Choice products are stocked.

VP of Loblaw Brands at Loblaw Cos. Ltd. Heather Fadali commented further on the PC Black Label Pizza saying, “The hand-tossed pizza crust is what makes Italy known for its pizzas – those delicious, fresh ingredients, combined with a crispy crust and soft inner dough, make your mouth water just thinking about it. That was our goal when we started creating the PC Black Label Pizza. And that light and airy crust we know our customers are looking for is what you can now get at your table in less than 20 minutes.”