The product is meant to ease concerns surrounding authentic flavor and timing amongst time-poor consumers who still want to craft a flavorful meal from the comfort of home midweek. The product features the flavors of lemongrass, ginger and chili to support a range of East Asian cooking endeavors with a single seasoning solution. The stock is arriving now at Asda locations in the UK with additional retail rollouts slated to take place later this year.
Marketing Controller for Oxo at Premier Foods Michelle Audette spoke on the Oxo Aromatic Asian Stock Pots saying, “There are currently 1.2 billion stock occasions per year and based on consumer feedback, we know there is a demand for products that deliver East Asian flavours. The new stock pot addition to the Oxo range delivers convenience on time while packing the meal with authentic flavour.”
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