Under the terms of this partnership, BMW Group Middle East will contribute resources and specialized knowledge to support the growth of local esports talent. Furthermore, the collaboration aims to elevate the visibility of esports on a global level, granting organizations outside of the North American region access to sponsorships and talent-based opportunities. To formally announce this venture, BMW and Nigma Galaxy crafted a video featuring some of the organization’s prominent players.
Through this strategic partnership, BMW Group Middle East intends to play a role in advancing the esports ecosystem in the MENA region and leveraging the potential it holds.
Image Credit: BMW Group Middle East, Nigma Galaxy
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