The drink boasts a blend of peach juice and black tea flavoring to deliver juicy, fruit-forward notes with the complexity of the cold tea. The drink has no added sugar to give it an HFSS-compliant recipe, but maintains a distinct level of sweetness thanks to the one-fifth juice recipe. The drink is arriving August 14, 2023 in 330ml bottle at a price point of £1.29.
CEO Sarah Baldwin commented on the new Juice Burst peach ice tea saying, “On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back-to-School season, retailers have a clear opportunity to tap into those occasions. The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.”
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