The CRUMBS Cupcakes and Bakeshop has historical significance in the world of cupcakes. The business, which was founded in 2003 by Mia and Jason Bauer, closed in 2016. However, the pandemic sparked nostalgia in the founders who have now embarked on a journey to revive the brand.
The relaunched CRUMBS Cupcakes, often referred to as CRUMBS 2.0, demonstrates the brand’s adaptation to changing times and consumer preferences. The packaging boasts a distinct and eye-catching aesthetic. Unlike its previous brick-and-mortar model, CRUMBS is embracing a modern approach and opting for a nationwide shipping strategy. Additionally, CRUMBS maintains a presence in its birthplace, NYC, by offering same-day delivery services through popular platforms such as UberEats, GrubHub, Doordash, Seamless, and Postmates.
Image Credit: CRUMBS Cupcakes
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