Colgate Totally Honest is a new initiative from the oral care brand that challenges people to come clean about their oral care habits and learn ways that they can take control of their oral health. The Totally Honest pop-up will soon be opening its doors in New York City, and it invites people to be “totally honest with their dentist.”
In fact, according to a dental anxiety survey conducted by Censuswide, 82% of people admitted to lying to their dental professional and most people are concerned about plaque. From bad breath and cavities to gingivitis, plaque is the root cause of many oral health concerns and this initiative brings awareness to Colgate Total Plaque Pro-Release to target these concerns and help people feel more confident about talking openly with their dentist.
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