High-Protein Hawaiian Rolls : The Better Hawaiian Roll

The Better Hawaiian Roll is the latest addition to the band’s low-carb, high-protein product range that’s perfect for consumers to try out this summer as a way to elevate their favorite meals.

The product maintains a Non-GMO Project Verified recipe that has just one-gram of net carbs with eight-grams of protein and no added sugar. The product thus contains the equivalent net carb count to a single grape to make it simpler for consumers to understand when looking to incorporate it into their diet.

Founder and CEO Aimee Yang spoke on The Better Hawaiian Roll saying, “The Better Hawaiian Roll is a testament to our innovative prowess and ability to quickly span into different verticals. The current largest domestic producer of traditional Hawaiian rolls drives $400 million annually; we believe that the value in innovation that Better brings will be clear to the consumer, and will allow us to quickly grow into the market.”

Image Credit: Audrey Ma