Free press release initiative reopens for UK charities and start-ups

An initiative that offered free press releases and PR to UK-based charities and start-ups has reopened for applications. One charity and one start-up will be selected each month to benefit from the free marketing, along with advice on how to continue building momentum.

The agency will select one charity and one start-up each month to offer a free press release to, which will include ideation, writing, distribution and liaising with relevant journalists to maximise the chances of media coverage.  The start-up and charity selected each month will also receive guidance and advice from the public relations team, in a bid to help their PR and marketing efforts moving forward. 

10 Yetis has worked with many charities during its 18 years of operation, including WaterAid and National Trust; as well as having worked with many businesses in the start-up stage of their journey, such as Huel, carwow, MyVoucherCodes and Just Eat. 

Now, the team want to use their expertise in this area to give a little back and help start-ups and charities with some free PR activity to help fuel their marketing efforts. 

People can also nominate a start-up or charity to receive a free press release, but they must either have permission to do so or have a contact within the organisation who they can pass on the message to if selected. 

“We know that marketing budgets for these organisations are often extremely limited, which prevents them from being able to have a really good crack at getting the word out about what they’re doing. We think it’s an honour to play a small part in trying to elevate charity and start-up PR up a level or two, and we’re looking forward to giving back once again to hopefully achieve great things for the organisations that come forward.”