The Old El Paso Extra Thin tortillas are a new product being launched for health-conscious consumers in the UK to try out as an alternative to conventional prepackaged tortillas on the market.
The product is characterized by its ultra-thin profile that is still soft and flexible enough to support all the ingredients desired without tearing. The tortilla wraps have 96-calories per serving, which is positioned as 45% fewer than traditional large tortillas that often have 175-calories per serving.
The launch of the Old El Paso Extra Thin tortillas will be supported by a substantial marketing camping across social media, POS and digital advertising. The product is arriving now at Asda and Tesco locations, and comes with six servings in each pack priced at £2.15.
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