The partnership between New Amsterdam Vodka and the UFC for International Fight Week appeared to be an exciting collaboration that offered various opportunities for UFC fans to engage with the brand and potentially win a VIP experience in Las Vegas. The prizes included tickets to a UFC PPV event, UFC Ceremonial Weigh-Ins, and a VIP tour of the UFC Performance Institute. Additionally, fans were offered the chance to meet Gilbert Burns, the New Amsterdam Vodka ambassador, at the UFC X activation during International Fight Week.
Alongside the contest, New Amsterdam Vodka released a cocktail recipe, aptly named ‘Pack a Punch.’ Created in partnership with Gilbert Burns, the beverage offers a taste of the brand’s spirit and a twist with the popping candy on the rim.
Image Credit: New Amsterdam Vodka
#Fighting #ChampionshipInspired #Partnerships #Amsterdam #Vodka
