The digital storefront feature will provide retailers with the ability to modify homepages, create shoppable campaigns and even create custom landing pages. These features can all be customized via an intuitive interface, which is easy for brands to get started with immediately. The new features are expected to draw in more attention from consumers and help enhance their experience on the platform without feeling as though they are missing out on any potential promotions or new offerings.
Chief Business Officer Chris Rogers explained the Instacart Storefront feature further saying, “Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections.”
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