Idahoan Foods, a value-focused potato brand, has unveiled a new line of microwavable snack cups dubbed ‘Idahoan Potato Shreds.’ Arriving in two iterations of ‘Triple Cheese’ and ‘Hidden Valley Original Ranch,’ the new products are intended for fast and convenient consumption.
“Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options, which makes the new Potato Shreds a perfect addition to our product line up,” said Ryan Ellis, vice president of retail marketing and business development at Idahoan Foods.
Idahoan also has plans to debut a Hidden Valley mashed potato flavor featuring the brand’s signature ranch sauce in September 2023.
Image Credit: Idahoan Foods
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