Coty noted that it has successfully launched the Active Skin & Mind Range in Europe, and now is driving growth of the brand in China.
Active Skin & Mind has partnered with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand.
Sue Nabi, Coty’s CEO, said, “adidas is perfectly positioned to capitalize on the new well-being and athleisure trend in beauty amongst today’s consumers. In recent months, we have successfully elevated the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility. With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging.”
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