The fragrance is inspired by the singer’s optimism and confidence, and will be showcased in a campaign that focuses on her strengths as both an artist and a woman. The fragrance was created by Firmenich’s Clement Gavarry, and boasts a blend of ambery woods, magenta moss and sweetened praline. The scent also boasts notes of sparkly fruit, rich berries, blush ambrette and vanilla orchid to round out the complexity.
Chief Marketing and Strategy Officer of Luxe Brands Noreen Dodge spoke on the Ariana Grande Cloud Pink perfume saying, “Cloud Pink is an evolution of the story. Working with an artist like Ariana, she challenges her partners to re-imagine the convergence of scent, design, and storytelling always with the intent to delight her fans. It is this forward-thinking creativity and craftsmanship that continues to redefine the customer’s experience.”
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