The products including the Walkers Max Texan BBQ and the Walkers Max Pepperoni Feast, which are both inspired by menu items found at participating Pizza Hut locations. The snack chips are being launched with a two-for-one on-pack promotion that will reward Pizza Hut customers when placing their next order. The products also show off a new, punchy branding aesthetic for the brand to further showcase its flavor-focused profile.
Marketing Manager Lynn Grant commented on the Walkers Max Pizza Hut snack chip flavors saying, “Consumers enjoy snacking on crisps and indulging in a pizza – so why not combine the two? The crisp experts at Walkers Max and pizza creators at Pizza Hut could not agree more and are giving retailers a slice of the action with the launch of two new permanent flavours: Walkers Max Pepperoni Feast and Walkers Max Texan BBQ.”
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