The product is aimed at the market of consumers who love Chinese food, and want to save money or time by making it themselves. The product also appeals to those who want to customize their lo mein with their favorite ingredients, or use up leftover vegetables and meat in their fridge. The product competes with other ready-made lo mein products, such as refrigerated or frozen noodles, or instant noodle cups. However, the product has an advantage of providing a more authentic and fresh taste, as well as a fun and interactive cooking experience. The product could potentially increase the demand for griddles or flat top grills, as well as other Asian sauces and seasonings.
Image Credit: Flat Top King, Neal
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