A recently launched NARS campaign builds upon the successes of the cosmetic brand’s previous web3 endeavors. Dubbed ‘Orgasm, Activated,’ the marketing initiative launched on July 31st, in celebration of National Orgasm Day.
For the new NARS campaign, the brand collaborated with five female-identifying digital artists to create a series of exclusive NFTs (Non-Fungible Tokens). Self-expression and NARS’ iconic Orgasm shade are central to the virtual activation.
The artists that the cosmetic brand tapped for ‘Orgasm, Activated’ include Dr. Alex Box, Serwah Attafuah, NINOCENCE, Clara Bacou, and Damara Ingles. The creatives were tasked with producing their artistic interpretations of Orgasm’s colors and textures. These interpretations are seamlessly integrated into augmented reality (AR) filters, which are available for use through NARS’ Instagram account.
Image Credit: NARS
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