The Cadbury Crunchie Doughnuts are being launched in the UK from Baker & Baker as an alternative format for consumers to enjoy the signature taste of the namesake candy bar. The donuts feature a soft dough that’s packed with a caramel filling before being toped with a Cadbury chocolate honeycomb-flavored icing and finished with chocolate-coated golden honeycomb pieces. The final result is a soft, textural treat that will be right at home within the existing range of Cadbury donuts, which includes Dairy Milk and Dairy Milk Caramel.
Licensing Director at Baker & Baker Michael Bancroft commented on the Cadbury Crunchie Doughnuts saying, “The launch of our Cadbury Crunchie Doughnuts has the potential to deliver significant shake-up and impact within in-store bakery. Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal. We’re expecting the product to be visually impactful in-store and drive impulse purchase with shoppers.”
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