Caffeinated Alcoholic Coolers : soopa hooch

Hooch has introduced a fresh line of ready-to-drink (RTD) beverages known as Soopa Hooch, strategically timed as the augmented RTD sector experiences a significant 25.5% annual expansion in the UK. Soopa Hooch is a high-energy alcoholic drink boasting an 8% alcohol by volume (ABV), as well as a strong caffeine infusion. These novel beverages are competitively priced at £2.89 for each 440ml can.

The selection comprises three distinctive flavors: ‘Electric Lemonade,’ ‘Darkest Berry,’ and ‘Twisted Tropical.’ The cans showcase a dynamic, pattern-centric design, prominently featuring the Soopa Hooch logo on the front, effectively capturing the attention of consumers on the shelves.

“We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs. As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise,” said Charlie Leaver, Head of Brand at Global Brands.

Image Credit: Hooch