The chip flavor is reported to be a blend of ketchup, barbecue sauce, sour cream & onion and salt & vinegar flavors that are all blasted onto kettle-cooked Lay’s potato crisps. The brand is also introducing a series of additional Flavor Swap products including Lay’s Doritos Cool Ranch, Lay’s Cheetos Cheese and Lay’s Wavy Funyuns Onions to intrigue curious snackers.
Senior Vice President of Marketing at Frito-Lay North America Tina Mahal spoke on the Lay’s Kettle Cooked Ruffles All Dressed saying, “Lay’s is the authority in flavour innovation, with groundbreaking flavours found in the Lay’s Flavour Swap program among those leading the charge in bringing joy to our fans. With Lay’s Kettle Cooked Ruffles All Dressed flavoured potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us – bringing back Ruffles All Dressed – while adding a fresh spin with Lay’s Kettle Cooked.”
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