The Amazon customer review highlights have been announced by the eCommerce brand as a feature that will help shoppers to quickly gain insights ahead of making a purchase. The review highlights feature will leverage the power of artificial intelligence (AI) to deliver shoppers with a short, sweet paragraph of text that incorporates the main sentiments garnered from the various reviews. Shoppers are able to simply tap on key terms like ease of use, performance, stability and more, depending on the product, to be provided with additional reviews based specifically on those categories.
The Amazon customer review highlights feature is slated to make the shopping process even simpler for consumers and could eliminate the need to comb through many reviews before a purchase.
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