Fruit-tella Jellies are being added to the brand’s existing product range to provide consumers with an adventurous option that’s perfect for consumers of all ages to enjoy.
The gummies feature an HFSS-complaint recipe that boasts a 30% reduction in sugar alongside real fruit juices, natural flavors and colors. The product comes in the new Out in Space and On a Safari varieties, which are both being launched into grocery retailers now in the UK where shoppers can pick them up for £1.50 per pack.
Senior Brand Manager Lauren Potter commented Jon the new Fruit-tella Jellies saying, “After the successful introduction of Fruit-tella Curiosities to the market earlier this year, we are delighted to be expanding the beloved portfolio with two new themed packs for families to explore and enjoy.”
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