Women’s sports constantly receive less attention and Just Eat decided to do something about it by creating a dedicated space called The Queen’s Header for screening only women’s football. Created to coincide with the World Cup in Australia and New Zealand, this first-of-its-kind hub newly opened its doors to serve breakfasts and cater to fans who will be up early to watch the matches. This pop-up acknowledges England’s Euro 2022 triumph and the location and timing that posed a problem for fans who wanted to catch the action as it happened.
The Queen’s Header is an empowering community hub for sports fans that amplifies the achievements of female athletes and promotes greater inclusivity in the sporting world. Additionally, as part of its commitment to supporting the future of women in sports, Just Eat will be donating event ticket sales, plus £50,000, to the Feed the Game fund.
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